SUN EIGHT Store
Privacy Policy
Last Updated: August 1, 2026
SUN EIGHT (“we”, “us”, or “our”) is committed to protecting your privacy and personal data. This policy explains what information we collect, how we use it, how we keep it safe, and your rights as a customer across North America, Europe, and global markets.
At a glance
Key Highlights
What We Collect
Basic contact details, order and shipping information, payment data processed securely by third parties, and optional browsing and marketing preferences.
How We Use It
We fulfill orders, provide support, improve products, and send personalized updates only with your explicit consent.
Who We Share It With
Only trusted service partners, including payment processors, shipping carriers, and analytics tools. We never sell personal data.
Your Rights
Access, correct, or delete your data anytime. Opt out of marketing in one click. EU and California residents have additional rights.
1. Introduction & Scope
This Privacy Policy applies to personal information collected through the SUN EIGHT website, store, customer service channels, and related services. It applies to customers, visitors, and partners in North America, Europe, and other markets where we operate.
By using our services, you acknowledge the practices described here. Where local law provides stronger protections, those protections apply.
2. Information We Collect
We collect only the information necessary to serve you, process your orders, and improve your shopping experience. We categorize this information as follows:
2.1 Information You Provide Directly
●Order and account details: full name, email address, billing and shipping address, phone number
●Payment information: we do not store full credit card numbers on our servers. All payment data is processed securely by authorized third-party payment providers.
●Customer support communications: messages, feedback, and review content you submit to us
Marketing preferences: opt-in status for newsletters and promotional updates
2.2 Information Collected Automatically
●Device and browsing data: IP address, browser type, device type, operating system
●Site usage data: pages viewed, time on site, click patterns, and referral source
●Location data: approximate geographic location derived from your IP address, for shipping and tax calculation purposes
3. How We Use Your Personal Information
We only use your data for specific, legitimate purposes outlined below:
●Order fulfillment: to process payments, arrange shipping, send order confirmations and delivery updates
●Customer service: to respond to inquiries, handle returns and warranties, and resolve issues
●Website improvement: to analyze site performance, fix technical issues, and optimize product recommendations
●Marketing communications: to send newsletters, product launches, and exclusive offers — only if you have explicitly opted in. You can unsubscribe at any time via the link in every email.
●Fraud prevention and compliance: to verify identity, prevent fraudulent transactions, and meet legal, tax, and regulatory requirements
●Product development: to analyze user feedback and improve our bag designs, materials, and ergonomic technology
4. Information Sharing & Disclosure
We do not sell, rent, or lease your personal information to third parties for commercial purposes.
We only share your data with trusted service providers who perform services on our behalf, under strict data protection agreements:
●Payment processors: Stripe, PayPal, and other authorized payment providers to process transactions
●Shipping and logistics partners: USPS, UPS, DHL, and local carriers to deliver your orders
●Analytics and marketing tools: Google Analytics, Meta Ads, and other platforms to help us understand site performance and run relevant advertising
●Legal and compliance partners: when required by law, court order, or to protect our legal rights and safety
We do not sell your personal data.
All third-party partners are required to meet applicable data protection standards and may only use your data for the specific purposes we authorize.
5.Cookies & Tracking Technologies
We use cookies and similar tracking technologies to improve your browsing experience and run our website effectively.
Types of cookies we use:
1.Necessary cookies: required for core website functions like cart functionality and secure checkout. These cannot be disabled.
2.Functional cookies: remember your preferences (language, region, saved items) for a more personalized experience.
3.Analytics cookies: help us understand how visitors use our website, so we can improve content and functionality.
4.Marketing cookies: used to show relevant SUN EIGHT advertisements on third-party platforms, based on your browsing activity.
You can manage or disable non-necessary cookies at any time through your browser settings or our cookie preference center. Disabling some cookies may affect certain website functions.
6. Your Privacy Rights
We respect your data rights across all regions we serve. Below are the key rights applicable to our major markets:
6.1 For EU / EEA Residents (GDPR)
You have the following rights under the General Data Protection Regulation:
●Right of access: request a copy of all personal data we hold about you
●Right to rectification: request correction of inaccurate or incomplete data
●Right to erasure (“right to be forgotten”): request deletion of your personal data, where legally permitted
●Right to restrict processing: request limitation of how we use your data
●Right to data portability: request your data in a machine-readable format for transfer to another provider
●Right to object: object to processing of your data for direct marketing purposes
●Right to withdraw consent: withdraw any consent you previously provided for data processing
To exercise these rights, contact us at privacy@suneightstore.com. We will respond to valid requests within 30 calendar days.
6.2 For California Residents (CCPA / CPRA)
Under the California Consumer Privacy Act, you have the right to:
●Request disclosure of the personal information we collect, use, and share about you
●Request deletion of your personal information
Opt out of any “sale” of personal information — note that SUN EIGHT does not sell your personal data
●Receive non-discriminatory treatment for exercising your CCPA rights
To submit a CCPA request, email privacy@suneightstore.com with the subject line “CCPA Request”.
6.3 For All Other Global Customers
We will comply with all applicable local privacy laws in your region. You may contact us at any time to access, correct, or request deletion of your personal data.
7. Data Retention & Security
7.1 Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:
●Order and transaction data: retained for 7 years to meet tax, accounting, and warranty requirements
●Marketing data: retained until you unsubscribe or request deletion
●Customer support records: retained for 3 years after the last interaction
7.2 Data Security
We implement industry-standard security measures to protect your personal data, including:
●SSL/TLS encryption for all data transmitted through our website
●Restricted access to personal data for authorized personnel only
●Regular security audits and system updates
●Secure third-party payment processing with PCI DSS compliance
8.Children’s Privacy
Our website and products are intended for purchase by adults. Our The Buddy kids’ bag series is marketed and sold to parents and legal guardians.
We do not knowingly collect personal information from children under the age of 13, in compliance with COPPA (Children’s Online Privacy Protection Act). If we become aware that we have collected personal data from a child under 13, we will immediately delete that information. If you believe we may have data from a child, please contact us at support@suneightstore.com
9. Third-Party Links
Our website may contain links to external websites (social media platforms, payment providers, shipping carriers, etc.). This Privacy Policy applies only to http://suneightstore.com We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any external sites you visit.
10. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, products, or legal obligations. When we make significant changes, we will post the updated policy on this page with a new “Last Updated” date, and notify users via email or a prominent notice on our website.
We encourage you to review this policy periodically for the latest information on our privacy practices.
11. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection team:
●Email:support@suneightstore.com
●Mail: SUN EIGHT Store, [FLAT 24 1/F BLOCK A UNION HINGYIP FACTORY BLDG NO.20 HINGYIP STREET KWUN TONGKL],HongKong
●Response time: We aim to respond to all inquiries within 3 business days.
Questions about your privacy?
For privacy questions or to exercise your rights, contact our privacy team. Please include enough detail for us to identify your request.